Marketing Analysis – Where Theory Meets Practice Question And Answer

Question 1: Market Size – the total addressable market (TAM) and Serviceable Available Market (SAM) – reflects the amount of demand for products or services within the market and the portion of the market a given business could realistically convert. True or false?
• False
            • True ✅

Question 2: What analysis can you do to identify external factors affecting your industry?
            • PEST Analysis ✅
            • VRIO Analysis
            • SWOT Analysis

Question 3: You can use Google Analytics to analyze your audience and take a look at the audience of your competitors, who could potentially become your customers.

            • False ✅
            • True

Question 4: What does Porter’s 5 Forces Model do?

            • This model helps you identify the relationship between various internal and external factors, and create an actionable strategy based on these insights.

            • This model shows you the competitive landscape in regard to the 2 key criteria you specify. It helps to prioritize which competitors you should look at first.

            • This model helps you assess the overall competitive environment of a particular business sector. ✅

Question 5: You work for a luxury brand or offer a very niche service. Will consumer power be high or low according to Porter’s 5 Forces Model?

            • Customer power will be high ✅
            • Customer power will be low

Question 6: The BCG Matrix helps you pinpoint whether a certain resource can provide a competitive advantage or not.

            • False ✅
            • True

Question 7: What feature of the Semrush .Trends platform helps you visualize the competitive landscape?

            • Growth Quadrant ✅
            • Traffic Journey
            • Market Summary

Question 8: What is VRIO?

            • A model that helps determine your company’s position against the market and competition.

            • A model that helps you prioritize your products based on market dynamics, profitability, and investment requirements.

            • A model that helps you pinpoint whether a certain resource or capability can be a competitive advantage or not. ✅

Question 9: What framework should you use if you want to summarize all internal and external factors and determine your company’s position against the market and competition.

            • PEST
            • VRIO
            • SWOT ✅

Question 10: What is the advantage of a TOWS Analysis?

This model helps you identify the relationship between various internal and external factors, and create actionable strategies based on these insights. ✅

            • This model helps you determine your company’s position against the market and competition.

            • This model helps you assess the overall competitive environment of a particular business sector.

            • If you still have any question, please feel free to comment down below.