Google Ads Certification – Knowledge Check Assessment Answer
1. Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
- True
- False
2. Which of the following factors wouldn’t change an account’s optimization score?
- Changes in auction dynamics
- Changes in tracked conversions
- Renaming campaigns
- Shifts in spend mix
3. How does Google Ads generate responsive search ads?
- Google Ads creates them based on existing ad copy, landing pages, and extensions
- Google Ads creates them based on existing high performing ad copy
- Google Ads mixes and matches headlines and description lines that have been provided
- Google Ads mixes and matches headlines and URLs that have been provided
4. How many ads should be implemented per ad group?
- One or two
- Only one
- Three to five
- Two to three
5. Which are the three required parts of a text ad?
- Description, path fields, and headline
- Description, path fields, and URL
- Headline, description, and path fields
- Headline, description, and URL
6. Arrange the items below in order of hierarchy, beginning with the top level.
- 1 – Account
- 2 – Campaign
- 3 – Ad group
- 4 – Ad
7. What is the key value proposition of Google Search campaigns?
- Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
- Influence organic results
- Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
- Show your ads when a customer is searching for your product or service
8. Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
- All of these are automatically generated
- Description line
- Destination URL
- Headline
9. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
- Someone searching for the term I want to buy a black shirt
- Someone searching for the term black button shirt
- Someone searching for the term shirt
- Someone searching for the term shirt brown
10. Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
- 1 – These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
- 2 – These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
- 3 – These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
- 4 – These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network
- Shopping (3)
- Search (1)
- Video (4)
- Universal App (2)
11. How can Google Ads help you advance your business goals?
- By building awareness of your brand
- By driving online, in-app, in-person, and over-the-phone sales
- By influencing consideration of your products and services
- All of the above
12. Match each autobidding strategy to the right campaign goal.
- Conversions – Target CPA.
- Traffic – Maximize clicks.
- Visibility – Target Outranking Share.
- Revenue – Target ROAS.
13. Which of the following is a core benefit of Google Ads automated bidding?
- User ID-based bidding
- Impression share-based bidding
- Daily budget pacing
- Auction-time bidding
14. Match the marketing goal to the correct ad extension.
- 1 – You’re focused on driving phone calls to your business
- 2 – You operate many retail stores and want potential customers to see the distance from their location to your stores
- 3 – You’re interested in directing people to specific pages on your website
- 4 – You want to describe the features of a specific product your business offers before customers click on the ad
- Sitelink extension (3)
- Structured snippets (4)
- Location extension (2)
- Call extension (1)
15. Which ad extensions can serve automatically?
- Message, callout, and structured snippets
- Promotion, callout, and sitelink extensions
- Sitelink, callout, and structured snippets
- Sitelink, location, and call extensions
16. Why Do Search Ad Extensions Matter?
- The cost-per-click on ad extensions is lower than on a search ad headline
- They guarantee higher engagement for advertisers
- They increase ad quality and drive lower conversion costs
- They increase engagement and influence ad quality
17. If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
- Customer Match allows you to reach people who have been to your website
- Customer Match allows you to reach people who haven’t been to your website yet
- Customer Match relies on your own data instead of a remarketing tag
- It wouldn’t be a good fit. You have to tag your website to use Customer Match
18. True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
- True
- False
19. Which of the following can be customized with audience signals to make Search campaigns more efficient?
- Headline length
- Keywords
- Networks
- All of the above
20. What are the three main factors that determine ad quality?
- Expected clickthrough rate, ad formats, and ad relevance
- Expected clickthrough rate, max CPC bid, and landing page experience
- Expected clickthrough rate, landing page experience, and ad relevance
- Max CPC bid, landing page experience, and ad relevance
21. Which attributes describe a good landing page experience? Select all that apply.
- Relevant and original content
- Easy to navigate
- Transparent about the client’s business
- High amount of user traffic
